We begin by learning about the client in order to choose the appropriate methodology that will yield results with actionable and comprehensive insights.

Qualitative

  1. Focus Groups
  2. Mini-groups
  3. Triads
  4. In-depth Interviews
  5. Expert Round Tables
  6. Panels (Qual/Quant with immediate response system)
  7. Online Focus Groups

Ethnographic

  1. In-home Ethnographies
  2. Social Exposure
  3. Shopping Experience
  4. Friendship Groups
  5. Family Units
  6. Post-purchase Interviews
  7. Vehicle Clinics
  8. Drive-Alongs
  9. Cultural Immersions
  10. Videography/Photo Journals
  11. Blogs
  12. ….and more