We begin by learning about the client in order to choose the appropriate methodology that will yield results with actionable and comprehensive insights.

Online methodologies are now the norm. We hope to go back to in-person research soon, but for now, we are successfully conducting:

  1. Online Interviews
  2. Online Groups
  3. Online Communities
  4. Virtual In-homes
  5. Video Journals

Qualitative

  1. Focus Groups
  2. Mini-groups
  3. Triads
  4. In-depth Interviews
  5. Expert Round Tables

Ethnographic

  1. In-homes
  2. Shopping Experience
  3. Friendship and Family Groups
  4. Drive-Alongs
  5. Cultural Immersions