New World Global Research

Culture Experts

We design qualitative research projects that are culture-based and human-centric, to uncover actionable insights that will help brands become more relevant and human in a rapidly changing world. During uncertain times, we help brands make sense of change.

There’s no substitute to talking to people, observing them and understanding their truths. In the age of AI and Big Data, human connections are, perhaps, more important than ever.  

We operate in the US, Spain and Latin America. Our international experience brings a unique perspective to our projects and gives us a well-rounded view of our clients’ business challenges. We understand cultural codes and use them to give brands key touch-points to connect with consumers.

People inspire us; interacting with them is our passion; understanding them is what we do best.