Methodologies
We begin by learning about the client’s objectives in order to choose the appropriate methodology that will yield actionable and comprehensive insights.
While online methodologies are widespread, we continue to take advantage of the unique benefits in-person research provides. There’s no substitute to human interaction.
We conduct:
Qualitative – Online and In-person
- Focus Groups
- Mini-groups
- Triads
- In-depth Interviews
- Expert Round Tables
- Online communities
Ethnographic
- In-homes
- Shopping Experience
- Friendship and Family Groups
- Drive-Alongs
- Cultural Immersions