New World Global Research

New World Global Research

Culture Experts

We design qualitative research projects that are culture-based and human-centric, to uncover actionable insights that will help brands become more relevant and human in a rapidly changing world.

Now that mobility has been restricted and we’re all adapting to a changing world, behaviors and routines are shifting. During uncertain times, we help brands make sense of change. That’s why qualitative research is more necessary and useful than ever, to understand the relationships between people, products and brands.

We operate in the US, Latin America and Spain. Our international experience brings a unique perspective to our projects and gives us a well-rounded view of our clients’ business challenges. We understand cultural codes and use them to give brands key touch-points to connect with consumers.

Human beings inspire us; interacting with them is our passion; understanding them is what we do best.